Digital advertising touchpoints in the U.S. 2024

"Social media websites and apps" and "Video streaming services" are the top two answers among U.S. consumers in our survey on the subject of "Digital advertising touchpoints".
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Digital advertising touchpoints in the U.S. as of March 2024

Characteristic	Share of respondents
Social media websites and apps	43%
Video portals (e.g., YouTube)	37%
Video-streaming services (e.g., Netflix, Amazon Prime)	37%
Search engines	32%
Online stores	27%
Video games (smartphone / tablet / console / PC / Smart TV)	27%
Websites and apps of brands and products	27%
Music portals and streaming services (e.g., Spotify)	21%
Other apps (smartphone / tablet / console / PC / Smart TV)	20%
Podcasts	17%
Editorial websites and apps (e.g., news sites and magazines)	13%
Blogs/forums	10%
Newsletters	10%
Other	2%
Don't know	6%
I haven't come across any digital advertisements	8%

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Release date

May 2024

More information

Region

United States

Survey time period

April 2023 to March 2024

Number of respondents

60,327 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

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